The New 2011 Google Algorithm Update Explained

This is probably one of the biggest changes that Google has made in the past few years pertaining to their mysterious algorithm for ranking websites.

What do these 2011 algorithm changes mean to you?

Well if you’ve been marketing yourself online for the past year or so it could mean that all those painstakingly long hours you spent writing and posting articles on sites like ehow or ezinearticles have just been a waste of time.

…But don’t start crying just yet!

The reason being, where Google used to highly value these sites and the content on them, a lot of people have noticed a significant drop in rankings just in the past few days. These types of Web2.0 sites were once a goldmine of traffic and leads for Bloggers, online sellers and attention getters.

Now it seems like Google is re-directing their favoritism to serious content creators.

What you’ve heard:

Google has declared war on low quality “Content Farms” like Demand Media.

Explained: “Content farms” are sites that systematically steal or produce keyword specific content in order to rank higher, get more visitors and improve their bottom line when it comes to having people clicking on all the Google display ads they have on their sites.

But hey wouldn’t Google be okay with that? After all they’re the ones collecting all that ad revenue.

You would think so RIGHT? However, Cost Per Click and Adwords has taken a major hit in the past couple of years for its advertisers. And it could have something to do with all these “low quality” type sites they are referring to. Low quality sites equals low quality prospects for the advertisers which means more expense and less buyers for all those poor suckers who watched their keywords get bid up to outrageous amounts and their sales plummeting in recent years.

Google has reported that this change to their algorithm and how they rank websites on Google.com in the states is expected to affect about 12% of the websites out there.

Just in case your heart is palpitating right now…STAY CALM!

This is a really a good thing. Here is why…

1. It’s survival of the fittest. The weak and half hearted will drown on page 3 and beyond.

2. It will run the spammers off of the social net sites we love so much like Twitter and Facebook. (I made $726 in 2 days click here to find out how I did it!…argh)

3. It’s an opportunity to clean up the internet and have site developers and bloggers starting to focus on real value driven sites with original content rather than re-hashed “I’m just trying to get traffic” content.

4. It will allow us to concentrate more on building a loyal readership for our WordPress sites and thus creating a solid brand through our own blogs and websites.

Because at the end of the day that’s what this is all about, QUALITY. Not quantity. As a spokesperson and trainer for self-promotion, when it comes to you marketing or branding yourself you need to focus on giving tremendous value to a few clients rather than little or no value to a ton of clients.

This is also about longevity and sustaining the dips in our roads to success. Look at this as the wonderful opportunity that it is.

How to get ranked #1 on Google now!

1. Start building a big beautiful blog with only your best of the best original content including original articles, videos and pictures. Post daily content if you can. Weekly at the very least.

2. Never re-post or copy an Article for link-building purposes. Only ever use original Content. Do I even have to say this?

3. Re-direct your efforts from just spraying your web address everywhere like graffiti tags to creating real relationships with other bloggers with high PR ranking blogs related to your keywords (2 or higher) by reaching out to them via phone, email, flowers and posting real comments on their postings then making it okay with them if you want to submit a link to re-direct them back to your site. (this takes more time and genuine ass kissing but it’s worth it’s weight in gold from a back-link value standpoint)

…and if the Flowers don’t work, like I say in my book think more about what you can do for them rather then what they can do for you.

Happy Link-building!

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